SEO Consultants Hampshire
SEO – How 3 little letters can mean so much to your business
What is SEO and what does it do?
SEO stands for Search Engine Optimisation and it is the process of making your site appear in search engine results, drive interested web surfers to your site and ultimately purchase your products and services.
Why should I care about SEO?
Around 80% of initial searches are made via the internet and this figure is likely to increase over time. If your potential customers and clients cannot find you reasonably easily then they will choose your competitors. This makes it very important that you appear within the 1st 3 pages of any search engine results as 90% of users never make it to page 4.
Will I be on page 1 of Google?
No reputable company can guarantee a page 1 listing on search engines such as
google but SEO experts who are familiar with the search engines and how they work will increase your chances of making it to page one.
What will you do to optimise my site?
After an initial assessment and discussion with you regarding your goals our SEO specialists will draw up a plan that will normally cover the following areas:
How long will this take?
Due to the way search engines work changes may not take effect for 3 to 6 months so we would normally recommend a minimum of 6 months with monthly notice after that.
SEO is an arms race between you and your competitors and stopping your efforts may allow your competitors to overtake you.
Is it expensive?
Solvd can tailor a package to suit your needs but a monthly
SEO maintenance plan can be purchased at a very reasonable price especially compared to “traditional” paid for advertising and directory listings.
Do I have to pay the Search Engines?
You can pay search engines to place you at the top or side of the “real” search results but many people ignore these adverts and tend to trust the “proper” search results. Some of these Pay Per Click adverts can be very expensive especially if you are in an area with lots of competition but they can be targeted well. Our SEO consultants can help advise on the costs and benefits of using Pay Per Click advertising as opposed to improving your sites natural search position.
Can I do SEO myself?
Like most activities SEO is a skill that can be learnt with significant investment in time and effort. It is always better to allow an experienced SEO team handle this as a trial and error homebrew approach may result in your site being “banned” from search engines resulting in a collapse of traffic and potential customers.