SEO Services
Search Engine Marketing (SEM)
When was the last time you picked up a phone directory to find a phone number? Most of the time you turn to Google. With today's smartphones and tablet PCs, televisions with internet access, people are turning more and more to search engines to find products and services. You've got a website, but how many people can find you? There's not much point having a website if potential customers are going to your competitors just because they found them first in Google.
We can help you move up the Google result pages (otherwise known as "Organic Search Results") by improving your search engine ranking. Our SEO specialists can analyse your website with a variety of methods, from seeing which keywords work best for your content to analysing the whole website.
Other methods, which have much more immediate effects are Pay-Per-Click (often referred to as PPC). Services like Google's Adwords are great ways to get noticed, but can be expensive and adverts are only shown while you're paying to display them.
Call us now on 0845 519 4025 to discuss how we can help you market your company via the web; we have several methods that can improve your website's visibility in the short term (via pay per click) or long term (via organic results).
Onsite Optimisation
Website Analysis Service
Keyword Analysis Service
Find the right keywords for your website. Find out what keywords your competitors are using. Read more about out keyword analysis service.
Offsite website optimisation
Almost as important as Onsite optimisation is the concept of Offsite website optimisation. The World Wide Web is a network of sites that link to each other, so links to and from your site are important to search engines.
Link building
Creating and maintaining links to your site from trusted and reputable sites is an important way to improve your ranking to the search engines as consequently where you will appear in the search results. Solvd can help by creating links from other sites to yours and grow this list organically in a natural manner over time.
Social Bookmarking
Google and other modern search engines are placing more emphasis on social media and social bookmarks and this trend is set to increase. Famous websites such as Twitter and Facebook allow their users to link to sites that are of interest to them and share them with their friends and colleagues. The search engines then notice these links and think “if these people think it’s interesting – perhaps it is!”
Another advantage of using social media is to keep your customers and clients informed and up-to date with your latest news and products.
Solvd can help with social bookmarking and media to attract search engine attention to your site.
Other Services
Search engine submission
Solvd can handle submission and periodic resubmission to major search engines to ensure they are kept up to date.
Local Search and Directory Submission
Google provides a free local listing for companies that usually appears above the normal search results. As many customers prefer a local supplier ensuring that you are listed as a local supplier and optimising this entry is an important marketing tool.
Removal of redundant sites and pages
Are old and redundant pages of your site “poisoning” your results in search engines? Solvd can help you by redirecting traffic to newer pages and removing the older versions from search engine indexes so users can find relevant information without being distracted.
Textual and image refresh
First impressions count and many users never make it beyond a company’s homepage. A well designed site that is pleasing to the eye reduces the “bounce” rate of users returning to the search engine to search for competitors.
To keep customers on your site once they arrive compelling text and images can make all the difference. Solvd can assist by updating copyright text and selecting new images.
Ongoing monitoring and changes
Solvd can setup and use and analysis tools to allow detailed reporting on the usage of your site to determine not just statistics on visitor volumes but which pages on your site are popular and for which search terms.
Minor ongoing updates to sites encourage search engines to revisit and re-index more regularly as they notice the changes occurring. These changes may help in search rankings as regular updates indicate to the search engines that the site is relevant and current and is being actively managed as opposed to being one of the millions of abandoned and forgotten sites that litter the internet.
Monitored regular updates can give your website the edge over those of your competitors and provide valuable guidance as to what your visitors are really interested in.
Internet Marketing
Solvd can help your company with very affordable marketing solutions to help you reach your target audience, for a fraction of the cost of traditional advertising methods.
Contact us today for a free no obligation discussion on how Solvd SEO consultants could help you achieve SEO success